BrandSimple: How the Best Brands Keep it Simple and Succeed

The Author

ALLEN P. ADAMSON
Managing Director, Landor New York

Allen P. Adamson is the author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and BrandSimple: How the Best Brands Keep it Simple and Succeed.

He is managing director of the New York office of Landor Associates, a WPP company, and one of the world’s leading strategic brand consulting and design firms, with 24 offices in 18 countries.

Allen has worked with some of the world’s leading organizations, overseeing branding efforts for clients such as Diageo, GE, PepsiCo, Pfizer, Procter & Gamble, Sephora and Verizon. Allen has appeared on CNBC, Fox Business Network and on NBC’s Today show. He is often quoted in the New York Times, the Wall Street Journal, Advertising Age, USA Today and Brandweek. Allen lives in New York City with his wife and two children.

To contact Allen, please email him at allen.adamson@landor.com.

What’s BrandSimple About?

While there once was a time when Ivory was soap, Maxwell House was coffee, and IBM was computers, it's an obvious understatement to say the world has long since changed. In addition to the vast cultural, social, and geopolitical changes that have affected the business of brands, there are simply more brands out there – an almost preposterous number of brands. And as a more-is-more nation, this increase in the number of brands… • Read more

» BrandDigital.com