Comments on: Don’t let the brand burn out with the battery http://www.brandsimple.com/blog/2006/10/02/dont-let-the-brand-burn-out-with-the-battery/ Keeping your brand simple to succeed. Tue, 04 Aug 2009 02:21:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Allen Adamson http://www.brandsimple.com/blog/2006/10/02/dont-let-the-brand-burn-out-with-the-battery/comment-page-1/#comment-6 Allen Adamson Mon, 09 Oct 2006 17:05:13 +0000 http://www.brandsimple.com/blog/?p=8#comment-6 Glad to hear the Apple folks have responded quickly to protect their brand. In these situations, speed and hassle-free are key. Also, I agree that the airlines also are risking brand by do the right safety play but not providing their flyers with a solution. At the end of the day, if the airline is not letting you use the battery, even if it’s for the right reason, consumers may expect them to fix the problem before "blaming" their laptop partners. Perhaps the best solution would be for both parties (airline and computer) to work together to protect their respective brands. Glad to hear the Apple folks have responded quickly to protect their brand. In these situations, speed and hassle-free are key.

Also, I agree that the airlines also are risking brand by do the right safety play but not providing their flyers with a solution. At the end of the day, if the airline is not letting you use the battery, even if it’s for the right reason, consumers may expect them to fix the problem before “blaming” their laptop partners.

Perhaps the best solution would be for both parties (airline and computer) to work together to protect their respective brands.

]]> By: Curtis Wright http://www.brandsimple.com/blog/2006/10/02/dont-let-the-brand-burn-out-with-the-battery/comment-page-1/#comment-4 Curtis Wright Tue, 03 Oct 2006 22:04:30 +0000 http://www.brandsimple.com/blog/?p=8#comment-4 I don't know about Dell, but Apple did fix the problem fast for all of its registered users, such as me. I got an email that told me where to find the battery serial number on my Powerbook to see if mine was one of the problem ones. Ditto for my wife's iBook. We had to replace hers. An email to Apple got us a replacement ASAP, and the means to return the bad battery, at no cost to us. Fast, easy, free. No "bad apple" here. Your idea of Apple providing airlines with replacement batteries is a novel one - but perhaps too costly when one considers all the carriers and flights worldwide that would have to be supplied, for how long? Maybe providing airlines with a copy of an "Apple battery replacement verification letter" would suffice, so gate attendants could ask to see yours, mine, anyone's when we board. Another alternative is to fly another airline - one that doesn't indulge in such overzealous idiocy - speaking of self-inflicted brand destruction. I don’t know about Dell, but Apple did fix the problem fast for all of its registered users, such as me. I got an email that told me where to find the battery serial number on my Powerbook to see if mine was one of the problem ones. Ditto for my wife’s iBook. We had to replace hers. An email to Apple got us a replacement ASAP, and the means to return the bad battery, at no cost to us. Fast, easy, free. No “bad apple” here.

Your idea of Apple providing airlines with replacement batteries is a novel one – but perhaps too costly when one considers all the carriers and flights worldwide that would have to be supplied, for how long? Maybe providing airlines with a copy of an “Apple battery replacement verification letter” would suffice, so gate attendants could ask to see yours, mine, anyone’s when we board. Another alternative is to fly another airline – one that doesn’t indulge in such overzealous idiocy – speaking of self-inflicted brand destruction.

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