It’s simply Apple being Apple.
Apple has never failed me once. In its products or in its branding. Both brilliant. The company has incredible self-awareness. It knows exactly who it is and what its brand represents in the marketplace. This self-awareness is beautifully brought to life in its most recent ad campaign which features two people - one personifying a PC, the other personifying a Mac. Basic practicality versus cool functionality. The ads are simple and focused and incredibly effective at driving home the difference between PCs and Macs. The characters playing the products embody what makes one user experience different than another. What makes a PC different from a Mac.
The Apple brand is based on a simple idea. Its products are simple to use. Its advertising is simple to understand. It’s self-awareness as a brand is simply amazing. It’s simply Apple being Apple.