Comments on: A quick branding lesson for the politicians of ‘08 http://www.brandsimple.com/blog/2006/12/13/a-quick-branding-lesson-for-the-politicians-of-%e2%80%9808/ Keeping your brand simple to succeed. Thu, 20 Nov 2008 22:12:57 +0000 http://wordpress.org/?v=2.6.3 By: Allen Adamson http://www.brandsimple.com/blog/2006/12/13/a-quick-branding-lesson-for-the-politicians-of-%e2%80%9808/#comment-17 Allen Adamson Mon, 18 Dec 2006 15:30:36 +0000 http://www.brandsimple.com/blog/?p=41#comment-17 Thanks for you comment. Agree a political brand is grounded or defined by the persons character and style. Thanks for you comment. Agree a political brand is grounded or defined by the persons character and style.

]]> By: acleareye http://www.brandsimple.com/blog/2006/12/13/a-quick-branding-lesson-for-the-politicians-of-%e2%80%9808/#comment-16 acleareye Fri, 15 Dec 2006 17:37:03 +0000 http://www.brandsimple.com/blog/?p=41#comment-16 Let me try again. I'm not sure about the bumper sticker strategy this time around Allen. Indeed, rational ignorance dominates in the selection of a political "brand." But a brand isn't really a promise after all. It's an expectation. And expectations are based on memories first, and then assurances. In my humble opinion, our next leader will be chosen based on his or her character and style; e.g. forthrightness, empathy, passion, and humility. Great blog, btw. Let me try again. I’m not sure about the bumper sticker strategy this time around Allen. Indeed, rational ignorance dominates in the selection of a political “brand.” But a brand isn’t really a promise after all. It’s an expectation. And expectations are based on memories first, and then assurances.

In my humble opinion, our next leader will be chosen based on his or her character and style; e.g. forthrightness, empathy, passion, and humility. Great blog, btw.

]]> By: acleareye http://www.brandsimple.com/blog/2006/12/13/a-quick-branding-lesson-for-the-politicians-of-%e2%80%9808/#comment-15 acleareye Fri, 15 Dec 2006 17:29:10 +0000 http://www.brandsimple.com/blog/?p=41#comment-15 Where did my comment go? ;) Where did my comment go? ;)

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