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I get Google. I get that it’s like having the nicest, smartest kid in the class sitting next to my desk 24 hours a day. I can ask it anything I want and it gives me the answer. Or, at the very least, it suggests where I might look for the answer. I also get Las Vegas. I get that it’s the vacation destination for people of all ages, highly entertaining and never, ever dull. I can take my kids there and know they’ll have fun. I can go with my friends and know we’ll have fun.

Google and Las Vegas are great brands. What makes them great is the fact that consumers understand exactly what they stand for. Their messages as brands are clear and concise. More than this, they appeal to the masses rather than a niche market. According to the Newsmaker Brands Survey I mentioned yesterday, Google and Las Vegas topped the list of brands that were hot in 2006, and predicted to be hot, if not hotter, in 2007.

Google has been first among the survey’s winners for two years running. The brand has continued to expand its offering with, arguably, the most powerful search engine on earth, which is both at the core of its business and at the heart of its brand promise. Las Vegas has been number 2 on the brand winners list, again for two years in a row. Las Vegas is obviously fun — however you define it (and whether your definition “stays” in Vegas, or not).

It’s no secret to the most successful brands that there’s no secret to brand success. The most successful brands send a simple, clear message as to what they stand for. And what they stand for is relevant to people. Based on the results of the Newsmaker Brands for 2006 and 2007, it’s apparently relevant to lots of people. If you want to find out more about the survey, why not Google it?

This entry was posted on Friday, January 19th, 2007 at 12:00 pm and is filed under Main. By: Allen Adamson You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.