Comments on: The “real” reason Charles Gibson is winning the branding game http://www.brandsimple.com/blog/2007/04/23/the-real-reason-charles-gibson-is-winning-the-branding-game/ Keeping your brand simple to succeed. Fri, 21 Nov 2008 00:37:53 +0000 http://wordpress.org/?v=2.6.3 By: Marcia Hoeck http://www.brandsimple.com/blog/2007/04/23/the-real-reason-charles-gibson-is-winning-the-branding-game/#comment-24 Marcia Hoeck Sat, 30 Jun 2007 15:47:21 +0000 http://www.brandsimple.com/blog/2007/04/23/the-real-reason-charles-gibson-is-winning-the-branding-game/#comment-24 As much as I'd like to see Katie Couric succeed, if only to see more diversity on the news, I believe you've hit the nail on the head with this one. I just don't believe her in this format. And I'm all about authenticity in branding. This is a great example of how authenticity works for brands -- and it works just as well for organizational brands as it does for news personality brands, don't you think? As much as I’d like to see Katie Couric succeed, if only to see more diversity on the news, I believe you’ve hit the nail on the head with this one. I just don’t believe her in this format. And I’m all about authenticity in branding.

This is a great example of how authenticity works for brands — and it works just as well for organizational brands as it does for news personality brands, don’t you think?

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