Cereality looks at cereal in a different way and comes out a winner.
I talk in my book, BrandSimple, about the fact that Jerry Seinfeld would make a great branding guy. The comedian has the uncanny ability to see ordinary things from a different perspective. One of the greatest challenges to building a successful brand is having the knack to look at any of the most ordinary things, no matter how much of a commodity they may be, and find a different way in. The guys at Cereality have done just that. (The fact that Jerry’s a cereal fan is but a strange coincidence.) David Roth and Rick Bacher looked at the way people eat cereal, not just for breakfast, but for lunch, for dinner, and for snacking. They looked at where people eat cereal, not just in the kitchen, but in the living room, in their offices, and in their cars. And, as Jerry might have said, they said, “Hey, ever wonder why there isn’t a cereal restaurant?” There is now. Actually there are lots of Cereality cereal cafes snap, crackle, and popping up all over the country. The founders obviously identified a new way of looking at cereal and at the fast food category. Pajama-clad Cereologists™ stand ready to dish out your choice of over 40 cereal brands - mix and match any concoction you wish – with your choice of milk, from skim to whole to soy to chocolate. 
With store interiors designed to include the spaces where people feel most comfortable eating cereal - kitchens, living rooms and dining rooms, Cereality retail outlets have become popular with cereal aficionados from coast to coast. It’s a perfect example of brand innovation at its best. Take something so simple, so obvious and get people to say, “Hey, why didn’t I think of that.” Well, David Roth and Rick Bacher did think of it. They looked at something as ordinary as breakfast cereal and found a different way to serve it up. By the way, I’ll have Wheat Chex with Fruity Pebbles and soy milk, please. Let me find out what Jerry’s having.