http://www.brandsimple.com/blog/2007/06/21/for-yahoo-its-not-whos-standing-at-the-top-but-what-the-brand-stands-for-that-will-determine-success/ Keeping your brand simple to succeed. Thu, 20 Nov 2008 21:50:00 +0000 http://wordpress.org/?v=2.6.3