http://www.brandsimple.com/blog/2007/08/27/sony-had-better-do-more-than-read-the-fine-print-to-stay-ahead/ Keeping your brand simple to succeed. Fri, 21 Nov 2008 00:14:46 +0000 http://wordpress.org/?v=2.6.3 http://www.brandsimple.com/blog/2007/08/27/sony-had-better-do-more-than-read-the-fine-print-to-stay-ahead/#comment-29 rforkel Sat, 15 Sep 2007 04:13:38 +0000 http://www.brandsimple.com/blog/2007/08/27/sony-had-better-do-more-than-read-the-fine-print-to-stay-ahead/#comment-29 I have often wondered why Sony has struggled with trying to re-invent the wheel. I mean, they have always had their own proprietary items hoping to become the industry standard only to find that they were not universally accepted. Think about these items: Minidisc, Memory Stick, BluRay disc, and a host of other items. That's not to say that Sony hasn't had a great deal of success, what with the PS3, the Vaio computers, and its cameras and video equipment, they've done really well. But I think they ought to be the best by being the best at what their customers want, not developing something else we don't really need. I mean, do we really want a device that the only thing you can use it for is to read digital books? I have often wondered why Sony has struggled with trying to re-invent the wheel. I mean, they have always had their own proprietary items hoping to become the industry standard only to find that they were not universally accepted. Think about these items: Minidisc, Memory Stick, BluRay disc, and a host of other items. That’s not to say that Sony hasn’t had a great deal of success, what with the PS3, the Vaio computers, and its cameras and video equipment, they’ve done really well. But I think they ought to be the best by being the best at what their customers want, not developing something else we don’t really need. I mean, do we really want a device that the only thing you can use it for is to read digital books?

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