Comments on: Why Kodak lost its ubiquity in the blink of a shutter http://www.brandsimple.com/blog/2007/10/22/why-kodak-lost-its-ubiquity-in-the-blink-of-a-shutter/ Keeping your brand simple to succeed. Thu, 28 Aug 2008 19:33:35 +0000 http://wordpress.org/?v=2.0.3 by: Julian Cabedo http://www.brandsimple.com/blog/2007/10/22/why-kodak-lost-its-ubiquity-in-the-blink-of-a-shutter/#comment-31 Mon, 29 Oct 2007 09:15:10 +0000 http://www.brandsimple.com/blog/2007/10/22/why-kodak-lost-its-ubiquity-in-the-blink-of-a-shutter/#comment-31 Another area that has suffered first with the evolution of Video stores and more recently with the development of on-line films is the good old fashion cinemas. No longer a good saturday nights entertainment but more of a "I´ve seen it first" event. In Spain the Yelmo Cinema complexes have resorted first by offering a "live" concert of a huge local spanish band, through their cinemas this summer, for all those who couldnt buy a ticket. And more recently they are organising their cinemas as Gaming areas where everyone can connect to various viedo games on the big screen and play against each other...or learn how to play. A good example of brand evolution, remaining relevant to their consumers and so far, differentiated - who could resist playing Super Mario on a Hollywood size screen! Another area that has suffered first with the evolution of Video stores and more recently with the development of on-line films is the good old fashion cinemas. No longer a good saturday nights entertainment but more of a “I´ve seen it first” event. In Spain the Yelmo Cinema complexes have resorted first by offering a “live” concert of a huge local spanish band, through their cinemas this summer, for all those who couldnt buy a ticket. And more recently they are organising their cinemas as Gaming areas where everyone can connect to various viedo games on the big screen and play against each other…or learn how to play. A good example of brand evolution, remaining relevant to their consumers and so far, differentiated - who could resist playing Super Mario on a Hollywood size screen!

]]> by: dparsons05 http://www.brandsimple.com/blog/2007/10/22/why-kodak-lost-its-ubiquity-in-the-blink-of-a-shutter/#comment-30 Wed, 24 Oct 2007 17:49:25 +0000 http://www.brandsimple.com/blog/2007/10/22/why-kodak-lost-its-ubiquity-in-the-blink-of-a-shutter/#comment-30 Paranoia is an interesting thought. I've noticed similar "going-out-of-business" themes among video rental establishments in my neighborhood. Makes you wonder if Blockbuster Video is paranoid enough? It seems that folks are moving toward the more convenient on-demand type solutions. Paranoia is an interesting thought.

I’ve noticed similar “going-out-of-business” themes among video rental establishments in my neighborhood. Makes you wonder if Blockbuster Video is paranoid enough? It seems that folks are moving toward the more convenient on-demand type solutions.

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