Comments on: The Top Ten Breakaway Brands Transparently Deliver What they Promise http://www.brandsimple.com/blog/2007/11/30/the-top-ten-breakaway-brands-transparently-deliver-what-they-promise/ Keeping your brand simple to succeed. Thu, 20 Nov 2008 23:51:17 +0000 http://wordpress.org/?v=2.6.3 By: chuck84 http://www.brandsimple.com/blog/2007/11/30/the-top-ten-breakaway-brands-transparently-deliver-what-they-promise/#comment-33 chuck84 Tue, 18 Dec 2007 07:09:49 +0000 http://www.brandsimple.com/blog/2007/11/30/the-top-ten-breakaway-brands-transparently-deliver-what-they-promise/#comment-33 I think your ideas are right on and congratulations on the success of your book! Do you agree with Fortune's choice of the ten breakaway brands? Microsoft is a tech conglomerate that doesn't stand for anything. Most people couldn't tell you what Stonyfield or TJ Maxx do. It's like they threw darts and chose whatever company it landed on. When I think of breakaway brands, I think of brands that have emerged recently. I think your ideas are right on and congratulations on the success of your book!

Do you agree with Fortune’s choice of the ten breakaway brands? Microsoft is a tech conglomerate that doesn’t stand for anything. Most people couldn’t tell you what Stonyfield or TJ Maxx do. It’s like they threw darts and chose whatever company it landed on. When I think of breakaway brands, I think of brands that have emerged recently.

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