Comments on: Stuck in the middle with you: Why Hillary needs a brand alignment before Super Tuesday http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/ Keeping your brand simple to succeed. Thu, 28 Aug 2008 19:42:23 +0000 http://wordpress.org/?v=2.0.3 by: Allen Adamson http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/#comment-37 Mon, 10 Mar 2008 14:22:02 +0000 http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/#comment-37 I agree that his simple message is better from a branding perspective. Only thing that could change it is if an event happened that made " experience" the trump card. Glad you enjoyed the book. Thanks for recommending it, I agree that his simple message is better from a branding perspective. Only thing that could change it is if an event happened that made ” experience” the trump card.

Glad you enjoyed the book.

Thanks for recommending it,

]]> by: JDS1 http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/#comment-36 Sat, 08 Mar 2008 18:47:30 +0000 http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/#comment-36 Interesting. I never really looked at the campaign trail from a brand perspective before, but your point rings very true. Hilary does feel like she's "in the middle." Your example of Dr. Pepper is a good one. It will be interesting to see who's brand comes out the winner, but I think Obama's simplistic, relevant messaging will most likely prevail. BTW - Loved your book! Recommending it to others around the office - especially those higher-ups who often forget that less can be more. Interesting. I never really looked at the campaign trail from a brand perspective before, but your point rings very true. Hilary does feel like she’s “in the middle.” Your example of Dr. Pepper is a good one. It will be interesting to see who’s brand comes out the winner, but I think Obama’s simplistic, relevant messaging will most likely prevail.

BTW - Loved your book! Recommending it to others around the office - especially those higher-ups who often forget that less can be more.

]]> by: chuck84 http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/#comment-34 Sun, 02 Mar 2008 01:50:24 +0000 http://www.brandsimple.com/blog/2008/01/31/stuck-in-the-middle-with-you-why-hillary-needs-a-brand-alignment-before-super-tuesday/#comment-34 I find it unbelievable that Clinton couldn't brand considering her husband won the presidency with a clear simple brand message that mattered to people (It's the economy stupid). She should have created a brand related to the economy and made that the focus of her campaign. I find it unbelievable that Clinton couldn’t brand considering her husband won the presidency with a clear simple brand message that mattered to people (It’s the economy stupid). She should have created a brand related to the economy and made that the focus of her campaign.

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