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	<title>Comments on: Beyond BrandSimple: As marketers we must now think BrandDigital</title>
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	<link>http://www.brandsimple.com/blog/2008/06/04/beyond-brandsimple-as-marketers-we-must-now-think-branddigital/</link>
	<description>Keeping your brand simple to succeed.</description>
	<pubDate>Thu, 20 Nov 2008 23:00:25 +0000</pubDate>
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		<title>By: GabrielRossi</title>
		<link>http://www.brandsimple.com/blog/2008/06/04/beyond-brandsimple-as-marketers-we-must-now-think-branddigital/#comment-42</link>
		<dc:creator>GabrielRossi</dc:creator>
		<pubDate>Sun, 06 Jul 2008 23:20:49 +0000</pubDate>
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		<description>Allen,

I'm very excited to read it. Brand simple influenced me very much  as a marketer, and i'm sure Brand digital will too.  i'm completely passionate about social media and all the exciting challenges we marketers are facing at the moment.

Bring it on!

Gabriel Rossi- Brazil</description>
		<content:encoded><![CDATA[<p>Allen,</p>
<p>I&#8217;m very excited to read it. Brand simple influenced me very much  as a marketer, and i&#8217;m sure Brand digital will too.  i&#8217;m completely passionate about social media and all the exciting challenges we marketers are facing at the moment.</p>
<p>Bring it on!</p>
<p>Gabriel Rossi- Brazil</p>
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		<title>By: JDS1</title>
		<link>http://www.brandsimple.com/blog/2008/06/04/beyond-brandsimple-as-marketers-we-must-now-think-branddigital/#comment-41</link>
		<dc:creator>JDS1</dc:creator>
		<pubDate>Tue, 17 Jun 2008 18:12:13 +0000</pubDate>
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		<description>Allen - can't wait to read it. Working heavily in the interactive &#38; social media space myself, I seem to come across a lot of books that contain a lot of the same information. However, I've yet to see anything that looks at these new technologies and tactics from a branding perspective. Is there a way to order an advanced copy? If so, please let me know and I'll share with the rest of my team as well.</description>
		<content:encoded><![CDATA[<p>Allen - can&#8217;t wait to read it. Working heavily in the interactive &amp; social media space myself, I seem to come across a lot of books that contain a lot of the same information. However, I&#8217;ve yet to see anything that looks at these new technologies and tactics from a branding perspective. Is there a way to order an advanced copy? If so, please let me know and I&#8217;ll share with the rest of my team as well.</p>
]]></content:encoded>
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		<title>By: pauldunay</title>
		<link>http://www.brandsimple.com/blog/2008/06/04/beyond-brandsimple-as-marketers-we-must-now-think-branddigital/#comment-40</link>
		<dc:creator>pauldunay</dc:creator>
		<pubDate>Wed, 04 Jun 2008 21:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandsimple.com/blog/2008/06/04/beyond-brandsimple-as-marketers-we-must-now-think-branddigital/#comment-40</guid>
		<description>Totally agree Allen -

There is a lot to harness in the building of a brand these days for both B2B and B2C marketers. The explosion of new channels to get your message out has led to the end of the Command and Control era of branding and its now about creating a lasting dialog about your brand. Digital Marketers who know the ins and outs of these online channels are invaluable to the brand they serve in this challenge. Coupled with the idea of tracking and generating content is most appetizing to their audience and speaking in clear concise language is obviously going to be key. I look forward to your new book on BrandDigital!</description>
		<content:encoded><![CDATA[<p>Totally agree Allen -</p>
<p>There is a lot to harness in the building of a brand these days for both B2B and B2C marketers. The explosion of new channels to get your message out has led to the end of the Command and Control era of branding and its now about creating a lasting dialog about your brand. Digital Marketers who know the ins and outs of these online channels are invaluable to the brand they serve in this challenge. Coupled with the idea of tracking and generating content is most appetizing to their audience and speaking in clear concise language is obviously going to be key. I look forward to your new book on BrandDigital!</p>
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