The first rule of good marketing is to learn as much about your customers as possible. In my new book, BrandDigital I explain how the advent of digital tools and tactics has made this easier than ever before. Product review sites, social media sites, and blogs are rife with commentary about what people like and don’t like about brands and brand experiences. While this abundance of information might be overwhelming to marketers, I also explain in BrandDigital how smart marketers filter through the online world of words to determine exactly which sites and blogs are most credible and most relevant to their needs and fields of expertise. I recently had the pleasure of being interviewed by Shashank Nigam, editor of the blog “Simpliflying,” a site well-respected by those both in the airline industry and those interested in marketing to travelers. It’s a unique blog, both in its comprehensiveness and its emphasis on airline branding. I invite you to listen to my interview with Shashank- and further invite you to post your comments to Simpliflying.com.
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