Mad Men in a digital world
Not surprising for someone in the branding business, one of my favorite shows is AMC’s Mad Men. There were still a few of these martini-lunching, hard-smoking fellows roaming the halls at Oglivy when I arrived there fresh from business school, but they soon retired, almost as quickly as their secretaries’ typewriters. While much of this engaging show is incredibly dated, including the martini lunches, the smoking, the attire, and the role of women in the (marketing) world, the dynamics of creating a brilliant ad campaign haven’t. Given the proliferation of digital tools and tactics and their use in brand-building strategies, I had to wonder what Don Draper and his buddies might have done had they had Google, YouTube, social media, and search at their nicotine-stained fingertips. In the spirit of fun and presumption, I made this video. Take a look.
November 18th, 2008 at 3:45 pm
Allen, this is an amazingly creative post! I loved the idea of super-imposing audio tracks on top of traditional videos. What a great way to discuss the tech branding in a fun way. I look forward to more such videos.