Consumers don’t want nostalgia, they want hope that has meaning today
Is going back to branding campaigns from the good old days going to quell consumer angst? I think not. Consumers want to see initiatives from brands that demonstrate an understanding of what’s here and now. In this article in Forbes, I write about how serving up retro branding may be fun to look at, but it’s not what consumers are looking for.
(image found on Google)