It’s time to rebrand for business as usual
There’s an old saying, or perhaps it’s a toast, which goes, “May you live in interesting times.” I think I speak for all of us when I say I’d prefer to live in less interesting times. We could all use a dose of business as usual, which is the subject of my latest article for Forbes magazine; business as usual as it refers to brands, and what brands under seige must aim for as they work to rebrand their tarnished images in the hope of rebuilding consumer confidence. These are not usual times, which is exactly why business as usual would be a very comforting change.
photo courtesy of teotwawki (flickr)