Jay Leno’s new show may not win the ratings game, but it’s still an interesting play on branding
The jury may have weighed in on this year’s Emmy winners, but it’s definitely still out on the newest iteration of Jay Leno’s presence. While many herald, “The Jay Leno Show,” airing weeknights at 10 P.M., as the next wave of broadcast television – lower cost, easier to produce, and more personal than sit-coms and hour-long dramas – others say it’s not quite living up the expectations set by the weeks of PR and advertising that preceded it. While I’m not a TV critic, a professional one, that is, I do know an interesting branding idea when I see one. And as I explain in my newest column in Forbes online, I think that what Jay’s producers at NBC did was nicely in line with classic Branding 101. Tune in and take a read.
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