Play by the rules and 2010 will not be as surprising for brands as some may think
Some think chestnuts roasting on an open fire. Others, flight delays and crowded malls. Those in the brand business, myself included, think about trends we’re likely to see in the year ahead. Given that I had some time due to a flight delay of my own, I took the time to write down some of the things we’re likely to see in the marketplace in the year ahead, including which brands will most likely get stronger, and which might actually go south (not for the winter, but forever). While my record on some predictions is somewhat spotty (did you read what I wrote about Jay Leno?!), I feel pretty secure in my assessment that companies that play by the essential rules of branding, that is, offer people products and services that are meaningfully different, will continue to do well. For my year-end assessment, click on the link to Forbes Online. (If you want a chuckle, you can also read my column on Leno!) Happy new year!
Image courtesy @Ana Young via Flickr