About Allen P. Adamson
Allen P. Adamson is the Managing Director of the New York office of Landor Associates and author of BrandSimple: How the Best Brands Keep it Simple and Succeed.
Adamson is a sought after industry commentator and authority on branding and marketing issues. Known for his cutting, pull no punches style, he has appeared on NBC’s Today Show and CNBC’s Squawk Box and is often quoted in leading publications, such as The Wall Street Journal, Advertising Age, The New York Times, USA Today and Forbes. A member of the American Management Association, Adamson is often invited to speak about branding by a range of professional organizations. He regularly lectures at New York University’s Stern School of Business and the Yale School of Management.
As Managing Director of Landor’s New York office, Adamson is responsible for all aspects of the office’s operations. He has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to healthcare to fashion. Under Adamson’s leadership, Landor’s New York office has partnered with a wide array of clients, including Citigroup, Diageo, GE, IBM, Lenovo, P&G, PepsiCo, Pfizer and Verizon.
In 2006, Palgrave MacMillian published Adamson’s BrandSimple, an instructive book based on the premise that the world’s leading brands are built on clear, concise ideas. Calling on his more than 25 years of industry experience, Adamson details how brands can break through in a world of communications overload.
Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client sides. As Senior Vice President, Group Director at Ammirati & Puris and DMB&B, his clients included Procter & Gamble, Kraft Foods and M&M/Mars. At Lever Brothers, he was Group Product Manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979.
Adamson received a BS from Newhouse School of Communications at Syracuse University and an MBA from NYU’s Stern School of Business.
To contact Allen, please email him at allen.adamson@landor.com.