About BrandSimple: The Blog
The idea behind the book BrandSimple is a simple one. The best brands are built on ideas that are different and relevant, and whatever it is that makes them different and relevant is simple to understand. The book shows, by way of example, how the best brands get to simple ideas and goes on to prove how these simple, focused ideas lead to great branding—branding being the expressions of a brand that convince us to feel about the brand the way we do. BrandSimple includes tips and exercises any brand organization can put to immediate use.
The intent of BrandSimple: The Blog, is to apply some of the concepts explored in the book to what’s going on in the marketplace here and now. I invite you to stop by each week to learn (what the best brand organizations already know) that while brands may come and go, the things that go into making a brand successful never do.