Wall Street finally recognizes how valuable a brand can be
Thursday, March 11th, 2010By: Allen Adamson
It’s long been recognized by those of us who help build brands that no matter how much research we undertake, and no matter how much proof we offer, Wall Street just won’t listen to the fact that brand value is a genuine competitive advantage. That is, until just recently. While on the treadmill at the gym the other day, I was watching CNBC during which a senior manager from CreditSuisse explained to his interviewer that the results of a recent study undertaken by the financial institution demonstrated that, yes, great brands make great investments. Resisting the temptation to shout, “so what else is new,” I, instead, took consolation that CreditSuisse is a highly credible brand, that CFO’s would finally pay attention, and that “brand” as asset would finally get the traction it deserved. More than this, I immediately followed up on the report, found it worthy of any investor’s attention, and took the time to write about it in my latest Forbes Online column. Should you, perchance, have money still hidden in your mattress, click on the link and read more.
