BrandDigital | BrandSimple: The Blog » messaging http://www.brandsimple.com/blog Keeping your brand simple to succeed. Mon, 23 Aug 2010 13:52:14 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Keep your message on-brand, even in the face of holiday frenzy http://www.brandsimple.com/blog/2009/12/07/keep-your-message-on-brand-even-in-the-face-of-holiday-frenzy/ http://www.brandsimple.com/blog/2009/12/07/keep-your-message-on-brand-even-in-the-face-of-holiday-frenzy/#comments Mon, 07 Dec 2009 14:35:41 +0000 Allen Adamson http://www.brandsimple.com/blog/?p=571 You don’t need a mental health professional to tell you that the holidays induce strange behavior in people. And you probably don’t need a branding professional to tell you that the holidays, especially recession-whipped holidays, induce strange behavior in companies trying to get you spend money on their brands. This season I’ve seen even the most mild-mannered brands go a little “off,” shall we say, in trying to get consumers to pay attention to their holiday deals. While it is necessary to step a little outside your brand persona to announce a promotion, the trick is to do so in a way that’s in alignment with what you stand for in the minds of consumers. My recent column in Forbes Online provides a little insight into how this can be done – and how it shouldn’t be done. I invite you to read it – and I wish you a happy holiday season!


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