BrandSimple: How the Best Brands Keep it Simple and Succeed

Press Room

[EPM] Mayer on Allen Adamson’s “BrandSimple”
– November 1, 2006

Adamson also pointedly differentiates between a brand, and branding – the latter being “how you go about establishing your brand’s differentiated meaning in people’s minds… the transmission of the idea” that defines the brand itself. Branding has to do with logos, packaging, and so on. The BrandSimple concept has to do with clearly defining that differentiated meaning in the first place – the critical step too many brand managers don’t fully appreciate.

Adamson also poses series of questions throughout the book that constitute a must-have checklist for any brand marketer. To take them out of context here would make them sound simplistic. Take my word, when used properly, those questions will help you define your brand, your marketing objectives and your success on a whole new plane.

Publisher: Ira Mayer

Mayer on Marketing is an EPM Communications, Inc. service.
(c)Copyright 2006
EPM Communications, Inc. http://www.epmcom.com

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What’s BrandSimple About?

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